The pitch
"Robinhood meets Instagram for collectibles."
TL;DR
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Preexisting collection management tools lacked robust financial data or cross-category support.
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Conceptualized Collection as a hub for collectors to manage and showcase their collectibles.
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Drove Collection's conceptualization, design, development, and launch process.
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Achieved 130k users and over 10m uploaded items within nine months.
What was the vision?
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Build a collection and portfolio management platform for everything users own to enable eBay users to track the value of, manage, and organize their collection.
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Provide users with an in-ecosystem platform to engage with their hobbies, rather than directing them to hobbyist sites and social media.
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Leverage eBay prodigious sales data to drive price estimates and forecasts.
What launched?
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Launched to US users with support nine trading card sub-categories.
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Available on iOS, Android, and dWeb.
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Launched with the following features:
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Aggregate and item-level price guidance
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Auto-onboarding of relevant past purchases
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Manual item addition and deletion
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File uploader
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In-experience selling integration
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What was my role?
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Originated and articulated the vision for Collection.
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Articulated Collection's roadmap and associated deliverables.
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Convinced eBay leadership to shift company priorities and resources to accelerate development.
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Prototyped and tested early iterations with internal and external users.
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Spearheaded technical tradeoff analyses and resourcing dicussions.
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Orchestrated and conducted internal dogfooding ahead of launch.
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Developed Collection's go-to-market strategy.
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Coordinated and led the launch of Collection across four separate development teams.
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Accumulated and synthesized user feedback to inform future iterations.
What was the impact?
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Collection laid the groundwork for eBay Vault. It was designed as the digital home for items user had stored in eBay's physical vault.
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Nine months following launch, the platform:
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Achieved 130k users
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Averaged 14k monthly new users
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Exceeded 10m item uploads
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