The pitch
"Buy, sell, and trade physical collectibles as easily as if they were stocks."
TL;DR
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Collectors and investors increasingly treat collectibles as stock-like assets.
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High-value collectibles often "graduated" off of eBay with sellers taking them to auction houses.
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Conceptualized eBay Vault as a way for users to trade physical assets instantaneously.
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eBay Vault became one of eBay's most important strategic products.
What was the vision?
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Build a platform that enables users to buy, sell, and trade physical collectibles instantaneously.
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Circumvent the costly, time-consuming, and risky process of shipping high-value collectibles by encouraging vault-to-vault transactions.
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Leverage eBay's post-sale authentication program and relationships with top sellers to fill the eBay Vault with authentic, high-value collectibles.
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Host curated auctions out of the eBay Vault as a way to promote high-value items and incentivize users to keep their items in the eBay ecosystem.
What launched?
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Launched to US users with support for graded trading cards across nine sub-categories.
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Available on iOS, Android, and dWeb.
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Launched with the following features:
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Aggregate and item-level price guidance
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Know your customer (KYC) registration integration
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Custom 2FA integration
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Fulfilment integration with eBay's Post-Sale Authentication program
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Auto-onboarding of items purchased via eBay Vault into Collection
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Dedicated "eBay Vault" section in Collection platform
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eBay Vault badging
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What was my role?
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Originated and articulated the vision for eBay Vault.
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Articulated eBay Vault's roadmap and associated deliverables.
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Convinced eBay leadership to shift company priorities and resources to accelerate development.
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Partnered with Design to define the user journey and experience.
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Prototyped and tested early iterations with internal and external users.
What was the impact?
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eBay Vault has become the centerpiece of eBay's suite of collectibles-centric product suite targeted at collectors and investors.
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Fractional investment firm Collectable added sports trading cards valued at $5m to the eBay Vault as part of a partnership with eBay.