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Price Guide
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Price Guide

Originated

July 2020

Launched

July 2021

The pitch

"Track the value of collectibles like stocks using real-time eBay transaction data."

TL;DR

  • In the collectibles space, pricing data is the most important driver for buying and selling decisions.

  • eBay transaction data is widely-trusted as a benchmark to assess the market value of collectibles.

  • eBay users became dependent on third parties to synthesize eBays' valuable transaction data.

  • Conceptualized Price Guide as a user-friendly tool to aggregate and display eBay transaction data.

  • Drove Price Guide's conceptualization, design, and launch process.

  • Achieved over 330k unique users who conducted nearly 2m searches with the tool over nine months.

What was the vision?

  • Build a price guidance tool that enables users to get real-time values on everything they own.

  • Leverage eBay's prodigious sales data to drive price estimates and forecasts.

  • Promote pricing transparency by showing users how market values are calculated.

  • Provide fine-grain configurations for users to tweak the market value based off of specific item characteristics.

What launched?

  • Launched to US users with support for trading cards.

  • Available on iOS, Android, and dWeb.

  • Launched with the following features:

    • Direct integration with Search

    • Integration with Collection

    • Single-price aggregation

    • Price trend visualizations

    • Price trend time frame configurations

    • Item characteristic filters

    • Transparent pricing with visible transaction history

What was my role?

  • Originated and articulated the vision for Price Guide.

  • Articulated Price Guide's roadmap and associated deliverables.

  • Convinced eBay leadership to shift company priorities and resources to accelerate development.

  • Prototyped and tested early iterations with internal and external users.

  • Developed Price Guide's go-to-market strategy.

  • Coordinated and led the launch of Price Guide across four separate development teams.

  • Accumulated and synthesized user feedback to inform future iterations.

What was the impact?​

  • Price Guide powers pricing data for both Collection and eBay Vault.

  • Nine months following launch, the tool:

    • Achieved over 130k unique users

    • Hit nearly 2m searches

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